Moran, Admar Research. Leahy, Black & Decker. Selecting the pricing. Slide 1. 4: Pricing Objectives Survival. Maximize Profits. Developing Distribution and Promotional Strategies Distributing Products Distribution strategies Marketing intermediaries Wholesalers. Variable Pricing Strategies. Variable pricing strategy sums up the total cost of the variable. Fixed pricing includes the price of dedication received from manufactures in the production of developing the product and. Kotler Chapter 14 Developing Pricing Strategies and Programs 1. DEVELOPING PRICINGSTRATEGIES ANDPROGRAMS MARKMA Rhea G. Jardin May 11, 2012 www.donnasia. DEVELOPING PRICING STRATEGIES AND PROGRAMS Shelle Caiga. Developing and Implementing Marketing Strategy John C. The more important are pricing programs, advertising, alternative and direct. The presentation will start after a short (15 second) video ad from one of our sponsors. Hot tip: Video ads won’t appear to registered users who are logged in. And it’s free to register and free to log in! Developing Pricing Strategies and Programs. Narrowly: price is the amount of money charged for a product or service. My presentations; Profile; Feedback; Log out; Search. Maximize Market Share. Maximum Market Skimming. Product- Quality Leadership. Partial Cost Recovery Slide 1. Developing Pricing Strategies And Programs Ch 14 Kotler Ppt Pictures to share, Developing Pricing Strategies And Programs Ch 14 Kotler Ppt Pix. Developing Price Strategies and Programs. Pricing strategy is dynamic in nature and should reflect changing condition in competition as well as the market. Overall price strategies follow six step model: Step 1: Pricing. 14 Developing Pricing Strategies and Programs Marketing Management, 13th ed Chapter Questions ? Objectives Should Guide Strategy Planning for Price Slide 1. Objectives Should Guide Strategy Planning for Price Slide 1. Maximize Profits. Attract new customers. Maintain current customers. Increase profit per customer. Introduce new product. Improve ROI Attract New Customers : Attract New Customers Introductory coupons / discounts. Maintain Current Customers : Maintain Current Customers Meet competition. Create barriers to exit. U. S.). Provide loyalty programs. Starbuck cards Increase Profit per Customer : Increase Profit per Customer Increase prices. Penetration Other Price- Level Policies : Other Price- Level Policies + Slide 2. Setting Pricing Policy Selecting the pricing. Slide 2. 7: Price Elasticity Price elasticity is a measure of consumers? Selecting the pricing. Slide 3. 3: Types of Costs Fixed costs. Cost at different levels of production Types of costs levels of Production : Types of costs levels of Production Deviate with changes. Variable. Costs Do not deviate as level of. TYPES OF COSTS Total Costs. Sum of the Fixed and Variable Costs for a Given. Level of Production Slide 3. Cost / Unit at Different Levels Cost per Unit Quantity Produced per day 1,0. Accumulated Production : Accumulated Production Accumulated Production : Accumulated Production Target Costing : Target Costing Target cost is the cost that can be incurred while still earning the desired profit. Selling price . Selecting the pricing. Step 4: Analyzing Competitors. Market $9. 0,0. 00. Selecting the pricing. Impact of other marketing Activities. Company Pricing policies: Airlines. Gain- and- risk- sharing pricing. Impact of price on other parties: OPEC : Impact of other marketing Activities. Company Pricing policies: Airlines. Gain- and- risk- sharing pricing. Impact of price on other parties: OPEC Slide 5. Price- Adaptation Strategies Geographical pricing Discounts/allowances Differentiated pricing Promotional pricing Geographical Pricing : Geographical Pricing BARTER. COMPENSATION DEAL: BRITISH AIRLINE. BUYBACK ARRANGEMENT: US. CHEMICAL COMPANY. OFFSET Price Discounts and Allowances : Common. Tactics. the Base Price Quantity Discounts Cash Discounts Functional Discounts Seasonal Discounts ALLOWANCE Promotional Discount Price Discounts and Allowances Slide 5. Reductions from List Price. Cash discount: price reduction offered to a consumer, industrial user, or marketing intermediary in return for prompt payment of a bill. Discounts and Allowances Slide 5. Trade Discounts: payment to a channel member or buyer for performing marketing functions; also known as a functional discount 1. Slide 5. 7: Quantity discount: price reduction granted for a large- volume purchase. Justified on the grounds that large orders reduce selling expenses, storage, and transportation costs. Cumulative quantity discounts reduce prices in amounts determined by purchases over stated time periods. Non- cumulative quantity discounts provide one- time reductions in the list price 1. Slide 5. 9: Allowances. Trade- in: credit allowance given for a used item when a new item is purchased. Promotional allowance: advertising or promotional funds provided by a manufacturer to other channel members in an attempt to integrate the promotional strategy within the channel. Rebates: refund for a portion of the purchase price, usually granted by the product.
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